I finally got around to seeing Chef , the Jon Favreau film about a chef who joins Twitter and (SPOILER ALERT) starts a food truck. Now food trucks and Twitter go together like Korean BBQ and tacos but in this film the tweet-integration was ridiculously blatant—really, to the point of distraction. So much so that when the film came out earlier this year, tons of people were asking: Did Twitter pay for all that promotion?
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