Tuesday, November 11, 2014

Yahoo buys BrightRoll, has largest video ad network

yahooziesslashgear-600x398Yahoo is continuing their shopping spree, this time acquiring a video advertising network. Marissa Mayer and company have announced they’ve purchased BrightRoll for $640 million in cash. It’s an investment in video, one of Yahoo’s four “strategic pillars” as well as a “growth business” for the search-centric company. In announcing the acquisition, Yahoo is also attempting to re-brand what video … Continue reading

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