
Yahoo is continuing their shopping spree, this time acquiring a video advertising network. Marissa Mayer and company have announced they’ve purchased BrightRoll for $640 million in cash. It’s an investment in video, one of Yahoo’s four “strategic pillars” as well as a “growth business” for the search-centric company. In announcing the acquisition, Yahoo is also attempting to re-brand what video …
Continue reading
0 comments:
Post a Comment